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ARTHERNEX

Industries

B2B industries we work with.

  • SaaS and business software

    Comparison-driven buyers, fast-moving categories and AI assistants that increasingly answer “which tool should we use?” with a shortlist.

    • Comparison and alternative searches owned by review sites
    • Feature pages that read as marketing, not answers
    • Docs and changelogs invisible to crawlers

  • Technology and IT services

    Service portfolios that buyers research by problem, technology and region — often across several markets at once.

    • Broad service pages that match no specific search
    • Case studies without measurable detail
    • Multi-region sites served from one undifferentiated structure

  • Professional consulting

    Long consideration cycles where expertise, credibility and clear answers to specific questions win the conversation.

    • Methodology explained nowhere online
    • No author or firm credibility signals
    • Few credible third-party references

  • Industrial and manufacturing

    Technical buyers searching by specification, application, certification and supply region — with catalogues that are rarely crawlable.

    • Product data in PDFs and image catalogues
    • Specification searches answered by distributors
    • Certifications and capabilities not stated in text

  • HR technology and recruitment

    Crowded categories where buyers compare platforms, pricing models and compliance — and ask AI assistants for shortlists.

    • Category comparisons dominated by aggregators
    • Compliance and integration questions unanswered on site
    • Pricing-model confusion across markets

  • B2B marketplaces

    Two-sided platforms with large listing inventories, where category structure and crawl efficiency decide visibility.

    • Crawl waste from filters and parameters
    • Thin or duplicated category pages
    • Supplier content without structured data

  • Fintech and business services

    Regulated, trust-sensitive categories where accuracy, credibility and clear answers matter as much as rankings.

    • Regulated topics that need accurate, maintained answers
    • Trust signals missing or inconsistent
    • Comparison searches owned by publishers

Founders, CMOs, heads of marketing and growth teams in these industries share one concern: being the name ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot or Claude gives when a buyer asks for a recommendation. We only take on markets where we can do useful, specific work.

Next step

Find out which AI platforms recommend you — and which don't.

A free AI visibility audit: real answers from ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot and Claude for a sample of your buyers' questions, and the three fixes that matter most.

Start with a free AI visibility audit
Book a strategy call
  • Free audit, no obligation
  • Reports from your own Search Console & GA4
  • No fabricated metrics — ever