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ARTHERNEX

B2B marketplaces

Two-sided platforms with large listing inventories, where category structure and crawl efficiency decide visibility.

In short

Two-sided platforms with large listing inventories, where category structure and crawl efficiency decide visibility. Typical search challenges include crawl waste from filters and parameters and Thin or duplicated category pages. Our approach: crawlable, AI-readable category structure and Category pages with useful, structured content.

The challenge

Typical search challenges

  • Crawl waste from filters and parameters
  • Thin or duplicated category pages
  • Supplier content without structured data
  • Buyer guides answered by competitors

Our approach

How we approach it

  • Crawlable, AI-readable category structure
  • Category pages with useful, structured content
  • Listing structured data aligned with visible content
  • Buyer guides written to answer real questions

Not sure where to start?

We look at how b2b marketplaces businesses like yours show up today and send back what we find — no pitch deck, no obligation.

Services

Services for B2B marketplaces

Other industries

  • SaaS and business software

    Comparison-driven buyers, fast-moving categories and AI assistants that increasingly answer “which tool should we use?” with a shortlist.

    • Comparison and alternative searches owned by review sites
    • Feature pages that read as marketing, not answers
    • Docs and changelogs invisible to crawlers
  • Technology and IT services

    Service portfolios that buyers research by problem, technology and region — often across several markets at once.

    • Broad service pages that match no specific search
    • Case studies without measurable detail
    • Multi-region sites served from one undifferentiated structure
  • Professional consulting

    Long consideration cycles where expertise, credibility and clear answers to specific questions win the conversation.

    • Methodology explained nowhere online
    • No author or firm credibility signals
    • Few credible third-party references

Next step

Find out which AI platforms recommend you — and which don't.

A free AI visibility audit: real answers from ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot and Claude for a sample of your buyers' questions, and the three fixes that matter most.

  • Free audit, no obligation
  • Reports from your own Search Console & GA4
  • No fabricated metrics — ever