GEO · Get your brand named when buyers ask AI for a recommendation.
Generative Engine Optimization
The half of our service that gets you mentioned. We measure what ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot and Claude say when buyers ask for providers in your category — then make your brand the one they name, with consistent brand facts and credible third-party mentions.
In short
GEO is the practice of making a brand and its content more likely to be mentioned and cited in answers produced by generative AI systems such as ChatGPT, Gemini, Claude and Google AI Overviews. ArtherNeX's GEO work aims to improve your brand named in AI answers to the questions your buyers ask, chosen over competitors in AI shortlists and comparisons and a measured, repeatable view of AI visibility per platform…
Who it is for
B2B brands whose buyers ask AI platforms for recommendations, comparisons and shortlists, and teams that want evidence of whether and how they appear in those answers today. Platforms covered: ChatGPT, Perplexity, Google Gemini, Google AI Overviews / AI Mode, Microsoft Copilot and Claude — each measured separately, because each retrieves and cites differently.
What is GEO?
GEO is the practice of making a brand and its content more likely to be mentioned and cited in answers produced by generative AI systems such as ChatGPT, Gemini, Claude and Google AI Overviews.
Unlike classic ranking, a generative answer is composed from several sources, so GEO works on being a clear, consistent, verifiable source: unambiguous entity information, well-structured pages, third-party corroboration and content that directly answers buyer questions. Results are observed by asking the platforms real questions and recording mentions and citations, which vary by wording, time and location.
Key takeaways
- Aims to improve your brand named in AI answers to the questions your buyers ask, chosen over competitors in AI shortlists and comparisons and a measured, repeatable view of AI visibility per platform and market.
- Includes platforms covered: ChatGPT, Perplexity, Google Gemini, Google AI Overviews / AI Mode, Microsoft Copilot and Claude, AI visibility audit: real answers to your buyers' prompts, per platform and brand mention and competitor mention tracking on a fixed prompt set.
- Measurement: Indicators: share of tracked prompts with a brand mention; share of tracked answers citing the brand's website; competitor mentions across the same prompt set; number of unique cited URLs; changes in answers over time; recommended actions and work completed.
- No one controls what an AI platform recommends, and a single answer does not represent universal visibility.
Common problems we address
- AI answers recommend competitors and never mention you
- Inconsistent company facts across your site, directories and profiles
- Important information locked in images, PDFs or scripts AI crawlers cannot read
- No credible third-party sources describing the brand
- No baseline of current AI visibility — nobody knows what the platforms say
What you receive
- Platforms covered: ChatGPT, Perplexity, Google Gemini, Google AI Overviews / AI Mode, Microsoft Copilot and Claude
- AI visibility audit: real answers to your buyers' prompts, per platform
- Brand mention and competitor mention tracking on a fixed prompt set
- Entity and brand-fact cleanup across your site, directories and profiles
- Citation building: third-party mentions AI platforms trust
- Digital PR and original research programme (Enterprise package)
- Crawlability and content-accessibility review for AI crawlers
- Monthly AI visibility report with mention share and competitor share
How an engagement runs
- Step 01
Audit
Ask the platforms your buyers' real prompts and record every answer: who is named, who is cited, where you are missing. Check entity consistency, source credibility and technical discovery barriers (robots.txt, CDN rules, accessibility).
- Step 02
Track
Fix a repeatable prompt set from industry, products, competitors, markets and buyer intent; record actual responses, mentions and citations per platform every month (weekly on Enterprise).
- Step 03
Optimize
Consistent brand facts everywhere the platforms look, credible third-party mentions, and buyer-intent content — comparisons, solution pages, implementation guides — built to be recommended.
- Step 04
Report
Re-run the same prompts on the same platforms in the same markets; report mention share, competitor mentions, cited URLs and changes over time, in plain English.
How results are measured
Indicators: share of tracked prompts with a brand mention; share of tracked answers citing the brand's website; competitor mentions across the same prompt set; number of unique cited URLs; changes in answers over time; recommended actions and work completed. The prompt set, markets, platforms and dates stay fixed between measurements. A mention rate is a sampled observation, not an official AI ranking.
Realistic expectations
No one controls what an AI platform recommends, and a single answer does not represent universal visibility. Responses vary with wording, time, location and account context. GEO improves the clarity, credibility and accessibility of your information so that it can be recommended; mentions and citations are observed and reported, never guaranteed.
FAQ
GEO questions
ChatGPT, Perplexity, Google Gemini, Google AI Overviews / AI Mode, Microsoft Copilot and Claude. The Starter package covers ChatGPT and Perplexity, Growth adds Gemini and Google AI Overviews, Enterprise covers all six. Reports always state which platforms were actually queried.
Related services
Answer Engine Optimization
The half of our service that gets you cited. We rewrite and structure your pages so that ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot and Claude quote them as the source — a direct answer first, supporting depth and structured data that matches the page.
- Buyer prompt research
- Answer-content sprints
- Schema & structured-data fixes
- Comparison & FAQ pages
Start with a free AI visibility audit
Next step
Find out which AI platforms recommend you — and which don't.
A free AI visibility audit: real answers from ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot and Claude for a sample of your buyers' questions, and the three fixes that matter most.
- Free audit, no obligation
- Reports from your own Search Console & GA4
- No fabricated metrics — ever